Join the Woburn Chamber of Commerce for their September Lunch & Learn workshop: It’s You They Buy, How to Differentiate Yourself

Presented by Mark Altman, founder of MindsetGo this interactive workshop will help you understand how to differentiate yourself and create a lasting impression.

Are you looking to stand out from your competition and increase your sphere of influence? Make an enduring and inspiring impression with clients and when you network? How to Differentiate Yourself is an interactive workshop where participants identify their assets, characteristics, strengths, and skills as an individual. It is a mix of how you present yourself and how others see you. A strong personal brand is what differentiates you from your competition and represents how you are seen, heard and understood. By learning how to stand out, participants will know how to articulate what makes themselves and their company unique. 

Solidify your ability to differentiate yourself and be able to:

  • Demonstrate your beliefs, values and abilities
  • Change, clarify, create the perceptions you seek
  • Be a memorable storyteller
  • Articulate your relevance in the marketplace
  • Identify and Articulate what differentiates you from the rest


About MindsetGo: MindsetGo coaches people of all ages to build relationships, impact others through influence and learn how to connect through conversation. Through interactive programs, one-to-one coaching and motivational speaking, our trainers empower people to maximize their potential through experiential learning, habit-change, skill development, and a confident mindset. Our clients learn to seamlessly apply and implement improved performance.


Bio: Mark Altman founded MindsetGo with the mission of coaching people be more confident and skilled communicators. He has more than two decades of experience teaching sales, public speaking and engagement skills supporting a diverse group of professionals representing various industries. His clients value his depth and versatility as a sounding board, thoughtful leader and intuitive listener. Mark does motivational speaking on PassionGrowth MindsetPeak Performance and Leadership. Prior to founding MindsetGo, Mark Altman & Associates (MA&A) was started in 2001. He grew and transformed that business to being recognized by Inc. Magazine as one of the fastest growing privately held companies in the nation in 2010 and 2011.

The Woburn Chamber of Commerce is grateful to their Lunch & Learn sponsors

Woburn Municipal Federal Credit Union and Joe’s American Bar and Grill

[gdlr_heading tag=”h2″ font_weight=”bold” ]Bill Cummings Autobiography, Starting Small and Making it Big[/gdlr_heading]

We are honored to have Mr. Bill Cummings joining us for our May 24th Lunch and Learn. He will be sharing stories from his life in business and philanthropy from his new autobiography.

[gdlr_button href=”!event/2018/5/24/may-lunch-and-learn-save-the-date” target=”_self” size=”medium” background=”#000000″ color=”#ffffff”]RSVP[/gdlr_button]

[gdlr_heading tag=”h2″ font_weight=”bold” ]Book Synopsis[/gdlr_heading]

Bill Cummings’ recent autobiography, Starting Small and Making it Big chronicles his life from humble beginnings growing up with his sister in a one bedroom apartment to becoming a billionaire philanthropist. The following synopsis of the book comes from the website,

Bill Cummings never aspired to be a billionaire—and never acknowledged he was one until long after it happened. That’s because it is not money that motivates him, but rather the immense enjoyment he gets from building and growing successful businesses. He thrives at being an opportunist and believes that this often-misunderstood trait is one of the key characteristics of successful entrepreneurs. They see opportunities where others overlook them. And they act swiftly to adopt them before someone else does.

Although perhaps not intentionally, Bill’s parents encouraged his entrepreneurial nature by instilling in him the desire to “get ahead” and to become “somebody.” His father painted houses, raising a family in a one-bedroom apartment atop a liquor store and a taxi stand on the outskirts of Boston. Bill’s mother was a neighborhood fixture, building friendships as she knocked on doors to collect coins for large charities that once operated that way.

From his parents, Bill learned the value of hard work, kindness, and fiscal responsibility. Year-round he washed windows for his neighborhood’s storekeepers, and for three summers as a young teen he sold ice cream from the back of his bike at a nearby Ford Motors assembly plant. Later he purchased and sold dozens of small boats using Boston Globe classified ads. Eventually, he built a 500-person firm near Boston with a debt-free portfolio of 11 million square feet of commercial real estate.

This fascinating self-written autobiography shares not only how he got there, but also his singular dedication to giving back to the communities and institutions so vital to his success. In Massachusetts alone, the cash donations from Cummings entities to local charities already total more than $200 million.

Through Bill’s unique voice, readers experience his achievements and adventures—including a stint at Fort Dix with Ralph Nader and, much later, meeting and working regularly with some of the world’s greatest philanthropists—as well as his setbacks and personal tragedies during the seven-decade story.


Watch an interviewed with Jim Braude from April 15, 2018 for channel 2 WGBH.

[gdlr_video url=”″ ]

You can purchase a copy of the book at the Starting Small and Making it Big website, at the James L McKeown Boys & Girls Club or through Amazon.



[gdlr_heading tag=”h2″ font_weight=”bold” ]Join us November 16th at the Hilton[/gdlr_heading]

Our November Lunch and Learn will be a panel discussion of Referral Marketing. Our panel will present referral marketing from three perspectives: The Pajama Program a non-profit, Stella & Dot a consumer based business and MindTrek Vr a storefront business. Our moderator is Samantha Stone author of Unleash Possible,  A Marketing Playbook that Drives Sales and founder of the Marketing Advisory Network. Our panel will present a discussion of referral marketing strategies and will answer your questions.

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Join us for Lunch and Learn more about how your business can grow their referrals.

[gdlr_button href=”″ target=”_self” size=”medium” background=”#000000″ color=”#ffffff”]RSVP[/gdlr_button]